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This is new innovation of green technology fromkia motor manufacturer ,this project is under Kia design team Peter Schreyer,significants items was put a lot of emphasis on the aerodynamics of this concept, giving it a longer tail and, thanks to its four-inch lower roof, a smaller frontal area than the earlier Hyundai concept. The aero number will also benefit from narrower tires, with the Kia rolling on 195/50R20 tires compared to the 245/40R20 rubber on the Hyundai.

The debut of the Ray also marks the launch of Kia's new green sub-brand, EcoDynamics. Like Volkswagen's BlueMotion and Ford's Econetic, EcoDynamics will denote the most efficient variants of Kia' model line. We can expect to see the new badge showing up on Kias in the near future. Learn more about the powertrain after the jump. it was announched as 2010 Kia Ray Plug-in Hybrid Concept,The new Hybrid Concept is based on the Kia Forte platform, this is a lower profile of hybrid vehicles concept which is carried out in EcoDynamics philosophy of a curvaceous shape with innovative fuel-stretching and emissions-cutting technologies.Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com. For media information, including photography, visit www.kiamedia.com.